An except from my history of SportsVision which will be included in Dr. Fletcher's next book on the White Sox which comes out next year:
One Man Remembers
Mike Leiderman came to Chicago in the late 1970’s working at WMAQ-TV doing sports, then went on to host “PM Magazine.” But his heart was still in sports and when the opportunity came to go to SportsVision as the main anchor (Duane Dow, formerly of WLS-TV sports, worked weekends) he jumped at it.
“I was talking with a station in Cleveland about hosting a morning show along the lines of what Phil Donahue was doing when SportsVision became an option,” he said when I spoke with him.
“Merle Harmon, who did the Milwaukee Brewers for years, was the first anchor but he left and they wanted a replacement. They were paying real money and offered me a good deal so I signed up with them. I was contracted to work 200 days a year for them so that left me opportunities to do play by play and other things. My family and I loved Chicago and we wanted to stay here. It also gave me an opportunity to keep doing what I loved, which was sports. Even though it was new we just didn’t think about not making it. Everyone who worked there realized it was going to be a slow growth process.”
But ownership apparently did not and on December 31,1983 the plug was pulled on it. It was a group decision to sell back the rights among the owners of SportsVision which included Einhorn, Reinsdorf, Chicago Sting owner Lee Stern and Bill and Arthur Wirtz of the Blackhawks.
Leiderman was asked when employees began to suspect something wasn’t right and issues were developing. “It was about the time we starting seeing ads in newspapers for decoder boxes!” he said laughingly. “Instead of paying for the converter box and the hook-up fees people were just buying those boxes for like 10 dollars and watching at home. It was problematic for us.”
The fact that people were buying those boxes did provide perhaps the most memorable line in the entire SportsVision experience. It came on December 31, 1983 during the final show. Leiderman was hosting with Eddie Einhorn as his guest. Mike looked into the camera and said, “Those who are watching us in the piracy of their homes…” as Einhorn started to laugh.
Asked if he had any regrets Leiderman said, “No, I don’t regret it. We were the first station in the country devoted totally to our teams, we weren’t at the mercy of anything else, we were different, unique and you look around today and you realize all the regional sports channels started with us. I enjoyed it, worked with great people and it enabled me to stay in Chicago. I’m thankful for that.”
Over time both Eddie Einhorn and Jerry Reinsdorf commented on SportsVision, the idea, the execution and the aftermath; Einhorn in particular defended the decision telling Logan, “If you want people to come, you can’t give the product away. That’s the way it’s been done everywhere else except Chicago for years. The best organizations, the ones that draw the most people at the gate, don’t go that way. They have limited TV.”
Reinsdorf though understood the reality of the situation when in 2004 at a luncheon promoting the start of the new Comcast Sports Network-Chicago regional channel he said, "Unfortunately, Chicago wasn't ready for us. There wasn't cable of any consequence, and we were on subscription pay-TV. I don't remember how many subscribers there were, but I know that more than that number went to Radio Shack and bought the parts for their own boxes."
How to sum up the experiment known as SportsVision?
Well you could do a lot worse than to say, ‘A brilliant idea that simply was ahead of its time, limited by historical factors as well as technological shortcomings.’
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And one item about the cost:
"At the time of launching, it cost most fans $50 just to get it installed as it required a special descrambler, not counting the monthly fee which varied from system to system."