Ok. Don't play them. Rush some guys up to replace them. Hire a new manager. It's exactly what the Sox do to hide they have crappy players over and over again. I guess it will keep working.
Change the uniforms, build a new stadium, bring in a new announcer, retire a number, hire a domestic abuser, fire a bigamist, switch TV networks, do whatever they want. But it is just a cover for not being able to draft, attract, or develop MLB level talent.