StatManDu Posted January 31, 2012 Share Posted January 31, 2012 JAN. 31: WHAT’S IN A NAME? MONEY AND A BETTER PARK 2003: The White Sox signed a naming rights agreement with Chicago-based wireless service provider U.S. Cellular that will pay the club $68 million over 20 years. According to the Sox, the agreement to change the name of their 12-year-old stadium from “New” Comiskey Park to U.S. Cellular Field was forged to “pursue dramatic, fan-focused renovations and improvements to the ballpark …” The money from the deal has transformed the park from a sterile edifice which was dubbed the “Mallpark” to a more classic-looking fan-friendly facility. Recent improvements included new videoboards, scout seats, green seats and a more modest and manageable upper deck. I tweet about White Sox history, facts and oddities throughout the day at @DaveMarran ... no money to be made or products to push. I just enjoy it! Quote Link to comment Share on other sites More sharing options...
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