In today's Tribune and Sun-Times the Sox ran ads for the Guillen and Minoso ticket plans.

The Minoso 9 game plan ad has a picture of Shingo, and the text is

 

Game 1: You show up to see him toss up his elusive Frisbee pitch.

Game 3: You show up to see him strikeout the cleanup hitter on a 58 mph "fastball".

Game 7: You show up to see him post his 30th save.

Game 9: You show up in his jersey.

 

 

The Guillen 13 game plan add has a picture of four guys tailgating in the parking lot, and the text is:

 

Game 1-4: You'll talk about the game.

Game 5-8: You'll talk about the game and beer.

Game 8-12: You'll talk about the game, beer and women.

Game 13: You'll talk about the game, beer and women who talk about the game and beer.

 

 

That Guillen plan ad sounds like it's pitched to casual Wrigley-types to me.

In today's Tribune and Sun-Times the Sox ran ads for the Guillen and Minoso ticket plans.

The Minoso 9 game plan ad has a picture of Shingo, and the text is

 

Game 1: You show up to see him toss up his elusive Frisbee pitch.

Game 3: You show up to see him strikeout the cleanup hitter on a 58 mph "fastball".

Game 7: You show up to see him post his 30th save.

Game 9: You show up in his jersey.

The Guillen 13 game plan add has a picture of four guys tailgating in the parking lot, and the text is:

 

Game 1-4: You'll talk about the game.

Game 5-8: You'll talk about the game and beer.

Game 8-12: You'll talk about the game, beer and women.

Game 13:   You'll talk about the game, beer and women who talk about the game and beer.

That Guillen plan ad sounds like it's pitched to casual Wrigley-types to me.

 

 

No. The add specifically states they'll talk about the game. In fact, it's mentioned first in all four sentences. That's the difference between Sox and Cub fans.

Realistically fans that are going to respond to advertising aren't going to be the hardcore fans anyway. Those people are already locked into their tickets and their plans. The casual fans are the ones the Sox are after right now. And then converting the casual into the hardcore is step two. But the first thing you have to do is get them to the ballpark.