March 9, 200719 yr "Will I get cell reception on the (big bad poor black) southside"? What's next, "will I get robbed"? Worst marketing campaign of all time.
March 9, 200719 yr Hilarious. Love it. Also, the commercials are on YouTube. "What's a parking space?"
March 9, 200719 yr QUOTE(Hideaway Lights @ Mar 9, 2007 -> 01:18 PM) "Will I get cell reception on the (big bad poor black) southside"? What's next, "will I get robbed"? Worst marketing campaign of all time. I wouldn't read too much into it. It's mean to be sarcastic. But as for myself, I really like the commercials. I saw their booth at SoxFest and was wondering what that was about. Now I know.
March 9, 200719 yr Contrary to popular perception, the Southside is most assuredly not in a different time zone. Central Daylight Time is adhered to as rigidly down here as it is in the rest of Chicago. Regional anomalies, such as having a winning baseball team, have lead to a perception that the Southside is much further away than it actually is. thats the best one
March 9, 200719 yr I live on the southside (hyde park). Those ads are hilarious. The socioeconomic and cultural differences between the north and southside are profound. I find their niave and good intentioned attempts to bridge that gap to be adorable. I actually really do like the commercials though. They are nailing the perception of the southside perfectly. Edited March 9, 200719 yr by bad at best
March 9, 200719 yr QUOTE(Hideaway Lights @ Mar 9, 2007 -> 01:18 PM) "Will I get cell reception on the (big bad poor black) southside"? What's next, "will I get robbed"? Worst marketing campaign of all time. I agree , this campaign sucks the big one. People who are not familiar with the southside may not even sense the sarcasm and just see it as a dorky ad. They are capable of a much better marketing campaign.
March 10, 200719 yr I love the concept. It is great they are finally targeting north siders. But I think the execution leaves a little bit to be desired. Why play into the stereotype by reinforcing them. I would have taken a different tact.
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