January 25, 201610 yr Interesting article today in Crain's Chicago Business regarding a 2 year marketing agreement the Village Of Bedford Park signed with the White Sox, paid for by the town's taxpayers. http://www.chicagobusiness.com/article/201...g-the-white-sox .
January 26, 201610 yr What is the actual population of Bedford Park? Isn't it basically an industrially zoned town?
January 26, 201610 yr QUOTE (Alexeihyeess @ Jan 25, 2016 -> 06:17 PM) What is the actual population of Bedford Park? 580 (2013 data)
January 26, 201610 yr My work has periodic print contracts with a commercial printer in Bedford Park. I have staff that travel there a few times a year.
January 26, 201610 yr I forgot who but there is a high level European soccer team sponsored by the country of Azerbaijan, andv the country's name is right on the front of the jerseys.
January 26, 201610 yr It's an interesting approach. It's certainly not "sexy" compared to the Chevy Pride girls, but you gotta do what you gotta do. As they mentioned in the article, for a cost of $400,000, you basically get your advertising investment back if you are successful attracting just a couple of industries or companies to relocate or choose to open in your city. Sometimes it's frustrating to listen to all the ads for the Plumbers/Steamfitters/Pipefitters and wish we had all the "cool/hip" companies wanting to invest in the White Sox, but that's just not the reality right now. Kudos for Boyer and & Co. for thinking outside of the box. New Lenox, fwiw, has attempted the same strategy.
January 26, 201610 yr So is every free t-shirt day shirt going to have "Sponsored by the village of Bedford Park!" on it?
January 28, 201610 yr Author So is every free t-shirt day shirt going to have "Sponsored by the village of Bedford Park!" on it? No, the article indicates: "The Village will be the presenting partner of three of the team's "Free T-Shirt Thursdays" promotional nights". But the Sox website lists 4 dates: June 9th, June 30th, and July 21st, and September 15th. Therefore on 5 dates, the presenting partner will be something different. Also, Bedford Park is sponsoring fireworks on Friday, May 20th. http://chicago.whitesox.mlb.com/schedule/p...ns.jsp?c_id=cws . Edited January 28, 201610 yr by InTheDriversSeat
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