QUOTE (ewokpelts @ Dec 5, 2012 -> 10:59 AM)
Keep the park close to full, and the long term health of the team is solid.
I agree, short term as well. I believe that with the new Sox ticket pricing structure, ticket revenue will be roughly the same as last year, but concessions/merchandise revenue will increase in the short term, and TV and billboard advertising revenue will increase in the long term.