April 12, 200620 yr In the past I've googled "sox" and the white sox website has always come up third behind the Red Sox and some sound processing website. Today, for the first time, the White Sox' website was number 1. Useless information and I'm sure rankings on google fluctuate frequently, but I thought it was cool.
April 12, 200620 yr Now we have something else to throw in Cubs fans faces when they talk about their attendance trophy. Edited April 12, 200620 yr by YASNY
April 12, 200620 yr QUOTE(retro1983hat @ Apr 12, 2006 -> 07:19 AM) I probably won't use the Google argument. I don't quite understand it. That was a tongue-in-cheek post.
April 12, 200620 yr QUOTE(YASNY @ Apr 12, 2006 -> 08:52 AM) That was a tongue-in-cheek post. get your tongue out of there . . .
April 12, 200620 yr In the past I've googled "sox" and the white sox website has always come up third behind the Red Sox and some sound processing website. Today, for the first time, the White Sox' website was number 1. Useless information and I'm sure rankings on google fluctuate frequently, but I thought it was cool. <{POST_SNAPBACK}> Do you google that once every day or what?
April 12, 200620 yr Author QUOTE(Timoperezrulez @ Apr 12, 2006 -> 10:56 AM) Do you google that once every day or what? I don't have the website bookmarked at work, so whenever I want to go to the website I just type in Sox in my google toolbar and click on the link, so yeah almost every day.
April 12, 200620 yr I don't have the website bookmarked at work, so whenever I want to go to the website I just type in Sox in my google toolbar and click on the link, so yeah almost every day. <{POST_SNAPBACK}> whitesox.com What's so hard about that
April 13, 200620 yr Actually - there is something to that. I am in internet marketing and so I have some experience with this. In order for your site to come up in the top of a search on google ( if there are many other sites that could possibly come up before yours does ) you would need to have your site "optimized". There is a considerable investment involved and that would lead me to believe that there was a concious decision by the white sox to have thier site "optimized" for google searches in order to have it come up first. My company's site was done this way and it took considerable time and investment in order to make it happen. BTW - Ive been at WSI for years but enjoy the commentary here. Go Sox! Edited April 13, 200620 yr by milrtyme28
April 13, 200620 yr QUOTE(milrtyme28 @ Apr 13, 2006 -> 12:40 AM) Actually - there is something to that. I am in internet marketing and so I have some experience with this. In order for your site to come up in the top of a search on google ( if there are many other sites that could possibly come up before yours does ) you would need to have your site "optimized". There is a considerable investment involved and that would lead me to believe that there was a concious decision by the white sox to have thier site "optimized" for google searches in order to have it come up first. My company's site was done this way and it took considerable time and investment in order to make it happen. BTW - Ive been at WSI for years but enjoy the commentary here. Go Sox! Welcome to Soxtalk.
April 13, 200620 yr QUOTE(milrtyme28 @ Apr 13, 2006 -> 01:40 AM) Actually - there is something to that. I am in internet marketing and so I have some experience with this. In order for your site to come up in the top of a search on google ( if there are many other sites that could possibly come up before yours does ) you would need to have your site "optimized". There is a considerable investment involved and that would lead me to believe that there was a concious decision by the white sox to have thier site "optimized" for google searches in order to have it come up first. My company's site was done this way and it took considerable time and investment in order to make it happen. BTW - Ive been at WSI for years but enjoy the commentary here. Go Sox! Welcome into Soxtalk, and thanks for the info. One question... What does it take to "optimize"? Is it money, or clicks, or what?
April 13, 200620 yr Actually - there is something to that. I am in internet marketing and so I have some experience with this. In order for your site to come up in the top of a search on google ( if there are many other sites that could possibly come up before yours does ) you would need to have your site "optimized". It's more complex than that however. Google uses a secret algorithm to determine their page rankings, but one of the most important things is the number of page links to your site, obviously a good measure of popularity and relevence. In fact, this has been used successfuly to "gimmick" the ratings--where a campaign is started to link the name "George Bush" (for example) to a negative site, and then that site pops up high in the results. To counter this, Google continues to tweak their methods monthly. When you say optimize, I assume you are referring to things like this: # Page Title Link text PageRank Heading Tags ALT Tags Domain names Filenames Directory names Link popularity Keyword density Those things all factor in, and "optimization" could certainly help a page improve their search ranking --even it's "pagerank" (incoming links) isn't that high. However, Google's exact weights remain a mystery, so to say for sure that any of those (or even all of them combined) will necessarily lead to success is probably misleading IMO, although certainly it doesn't hurt to make sure you're designing the page to suit what is known about Googles methodology.
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