Exactly!
With all due respect, Steff, I think you're flat out wrong. I think when your fan base is a bunch of white collar, business suit types, like the Bulls and Cubs, you can rasie the prices and they'll still come.
But, when your fan base is blue collar, working stiff types, like I believe the Sox' is, pricing is everything! Maybe not getting them out ther once, but getting them back the second, third and fourth times.
And anyway, it matters to ME!