One thing about this sox/cubs town argument, I see a lot more sox flags on cars than cub flags. I see more sox hats that cub hats when I go out. So if you look at attendance it still is a cub town, but if you look around town you will see it as a sox town. There is no cub pride out there.
I think is a combo of 3 things, 1. sox won last your, 2.sox fans giving a hard time to fellow cub fans, 3. the cubs frustrating their own fans. I think all 3 have contributed to seeing more sox “stuff” around the city that cub stuff. I have 2 cub friends that are seriously asking them selves why are they still cub fan, and I know that there are more people like them.