October 6, 200520 yr I was reading the Trib today and there was this... During a leisurely drive from his home in the west suburbs to U.S. Cellular Field Wednesday, White Sox marketing boss Brooks Boyer contemplated possible slogans for the team for next season. "Of course I was. But you want to wait and see where you end up and what kind of team [we] are going to put together next year. We want to find [a slogan] that fits," he said. The organization's "Win or Die Trying" mantra this season seemed perfect for a gritty team devoid of superstars. "We were told what kind of team we were going to have and the tag sure fit," he said. The Sox drew nearly 2.4 million fans to U.S. Cellular Field during the regular season, compared to 1,930,537 in 2004. But a more dramatic spike in attendance could occur next year because of the team's postseason performance. "We have our ad agency (Two by Four) dreaming a little bit for us," Boyer said. "I think there are a lot of people out there ready to offer up some suggestions. Every game that we can win certainly helps us with our season-ticket sales for next year." Boyer, a 1994 Notre Dame alum who was a two-time captain on the basketball team, worked for the Bulls for 10 years. He was responsible for overseeing Bulls and United Center sponsorships. The Red Sox have been romanticized for decades as a so-called cursed franchise that finally had the demon exorcised with last year's World Series title, but the White Sox have flown below the national radar, even though they have not won a World Series since 1917. "The biggest difference is Chicago is a two-team town," Boyer said. "We had almost 5½ million people go to baseball games in Chicago between the White Sox and the Cubs this year. Just think if [there were just one team] in town. When you have Boston, which is a major market … they are all behind the Red Sox." My challenge to you all is can we help them out at all? Anyone have any good suggestions for the new marketing slogan of 2006? If anything good comes up here, I'll be sure to forward it on to Brooks personally. Personally I like "World Champions" best, but we'll see how that works out first...
October 6, 200520 yr "YOUR 2005 World Champions" would be the most effective marketing slogan the Sox have ever used.
October 6, 200520 yr "We decided that we didn't want to die while trying, so we thought that we would just win...it all."
October 6, 200520 yr Victory Lap EDIT: I just realized that Brooks probably played with Paxson when they were both at ND. Edited October 6, 200520 yr by Wedge
October 6, 200520 yr QUOTE(Wedge @ Oct 6, 2005 -> 01:27 PM) Victory Lap EDIT: I just realized that Brooks probably played with Paxson when they were both at ND. Um, no.. sorry. Paxson was Jordan's valet on the Bulls when Brooks played at ND.
October 6, 200520 yr QUOTE(knightni @ Oct 6, 2005 -> 11:35 AM) Um, no.. sorry. Paxson was Jordan's valet on the Bulls when Brooks played at ND. oh wow, I thought Paxon played at ND in the early 90s, not the early 80s.
October 6, 200520 yr QUOTE(Wedge @ Oct 6, 2005 -> 01:56 PM) oh wow, I thought Paxon played at ND in the early 90s, not the early 80s. You don't remember Paxson hitting the 3s with Jordan vs the Lakers in the 1991 Finals?
October 6, 200520 yr QUOTE(knightni @ Oct 6, 2005 -> 12:59 PM) You don't remember Paxson hitting the 3s with Jordan vs the Lakers in the 1991 Finals? His shot in the '93 finals was even better.
October 6, 200520 yr Well since pitching will still be the determining factor in our success next year... "Armed and Dangerous" Defending the Title Edited October 6, 200520 yr by Controlled Chaos
October 6, 200520 yr QUOTE(Wedge @ Oct 6, 2005 -> 12:56 PM) oh wow, I thought Paxon played at ND in the early 90s, not the early 80s. <{POST_SNAPBACK}> You don't remember the 3-pointer against the Suns? :headshake The Bulls Radio call of that gives me chills every time I hear it.
October 6, 200520 yr Yeah, I thought Paxon was on the second set of championship teams. That was early on in my sports life!
October 6, 200520 yr QUOTE(Wedge @ Oct 6, 2005 -> 01:20 PM) Yeah, I thought Paxon was on the second set of championship teams. That was early on in my sports life! <{POST_SNAPBACK}> The short White guy in that series was Steve Kerr.
October 6, 200520 yr QUOTE(Wedge @ Oct 6, 2005 -> 12:27 PM) Victory Lap EDIT: I just realized that Brooks probably played with Paxson when they were both at ND. I like "Victory Lap"! I hope we can use it.
October 6, 200520 yr Author QUOTE(southsider17 @ Oct 6, 2005 -> 02:10 PM) I like "Victory Lap"! I hope we can use it. Me too. That's sharp.
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