NorthSideSox72 Posted September 10, 2007 Share Posted September 10, 2007 The White Sox have chosen a new ad agency of record - BBDO Chicago. This is interesting because, as I recall, the Sox had been working with a small local firm called TwoByFour (the ones who came up with all the grinder stuff, and some of the cool posters and what not). Now, they have elected to go with a large firm with national name recognition (though still a Chicago firm). Seems maybe they are thinking bigger ad budget in 2008? Probably will need it. Quote Link to comment Share on other sites More sharing options...
LVSoxFan Posted September 10, 2007 Share Posted September 10, 2007 LOL! Talk about re-arranging the deck chairs. When I first heard this I thought: huh? I think the Sox ad campaigns over the past few years have been brilliant, especially the ads this year with the super-slo-mo black and white photography. If there was one thing I WOULDn'T change, it'd be the ad agency. You know, if it ain't broke.... Thumbs down on this boneheaded idea. Quote Link to comment Share on other sites More sharing options...
NorthSideSox72 Posted September 10, 2007 Author Share Posted September 10, 2007 QUOTE(LVSoxFan @ Sep 10, 2007 -> 10:08 AM) LOL! Talk about re-arranging the deck chairs. When I first heard this I thought: huh? I think the Sox ad campaigns over the past few years have been brilliant, especially the ads this year with the super-slo-mo black and white photography. If there was one thing I WOULDn'T change, it'd be the ad agency. You know, if it ain't broke.... Thumbs down on this boneheaded idea. I tend to agree that the current firm, and for the last few years, has done some very slick work. So I'll miss that. But, keep in mind, a huge part of advertising isn't the quality of the product - its how many people it gets in front of. BBDO being a larger firm probably excels at getting better reach. So I guess I'm on the fence on this one - let's wait and see what things look like. Quote Link to comment Share on other sites More sharing options...
LVSoxFan Posted September 10, 2007 Share Posted September 10, 2007 Actually what gets it in front of people is the Sox' advertising budget, whether the agency is big or small (and what media they intend to buy). I don't understand why a local team would need a large agency like BBDO. Quote Link to comment Share on other sites More sharing options...
Palehosefan Posted September 10, 2007 Share Posted September 10, 2007 Probably looking for more national appeal. It's going to be an uphill battle next year. Quote Link to comment Share on other sites More sharing options...
LVSoxFan Posted September 10, 2007 Share Posted September 10, 2007 If that's the idea, it's bound to fail. They don't even have local appeal at this point, as evidenced by the scarily empty park I was at this past Saturday. The only time I've seen it that empty is when I was at the -20 windchill game in April. I really thought their ads of late have been awesome so this puzzles me. Or, are their people here who didn't like them? Quote Link to comment Share on other sites More sharing options...
NorthSideSox72 Posted September 10, 2007 Author Share Posted September 10, 2007 QUOTE(LVSoxFan @ Sep 10, 2007 -> 10:34 AM) Actually what gets it in front of people is the Sox' advertising budget, whether the agency is big or small (and what media they intend to buy). I don't understand why a local team would need a large agency like BBDO. That is only partially true. A firm like BBDO will have access to certain media at a negotiated rate, whereas a smaller firm wouldn't, and might not get access at all. This depends of course on how the Sox handle their marketing (meaning, how directly they channel it). Also, by broad appeal, I didn't mean outside the Chicago area necessarily. I meant broader advertising bandwidth locally. More types of media, more types of advertising, more targetted stuff. Maybe I wasn't clear on that. And by the way, at this point, the Sox are not looking to advertise to you. You are not the target audience for ad campaigns. You as a relatively involved fan already are more sensitive to the product on the field, conditions at the park, price of tickets, etc. Those are not part of the advertising campaign (that is a different part of marketing). The ad campaigns are targeting new, marginal or casual fans. So its their opinions that matter, not ours. Quote Link to comment Share on other sites More sharing options...
klaus kinski Posted September 10, 2007 Share Posted September 10, 2007 I guess we are not "Chicago Baseball" anymore Quote Link to comment Share on other sites More sharing options...
striker Posted September 10, 2007 Share Posted September 10, 2007 I guess Reinsdorf gave the ad agency an F compared to Kenny and Ozzie's A's. Quote Link to comment Share on other sites More sharing options...
earthshiner Posted September 11, 2007 Share Posted September 11, 2007 the ads this year have been lame. I can't wait to see what these new guys will bring. Quote Link to comment Share on other sites More sharing options...
SkokieSox Posted September 11, 2007 Share Posted September 11, 2007 We need a large agency to market AROD effectively next year! Quote Link to comment Share on other sites More sharing options...
Rowand44 Posted September 11, 2007 Share Posted September 11, 2007 QUOTE(SEALgep @ Sep 10, 2007 -> 09:49 PM) We need a large agency to market AROD effectively next year! I think he could market himself. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.