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Scott Reifert wins big award


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http://blogs.southtownstar.com/whitesox/20...scott.html#more

 

Big award for Sox' PR ace Scott Reifert

By

Steve Metsch

on December 9, 2008 11:37 AM | Permalink | Comments (0) | TrackBacks (0)

 

Scott Reifert, Vice President of Communications for the Chicago White Sox, was named the 2008 winner of the Robert O. Fishel Award for Public Relations Excellence on Monday night. In other words, he's honored for helping make The Cell a fun place to visit, win or lose, and for making it a destination for so many of us.

 

The Robert O. Fishel Award, named after the long-time baseball executive, goes to the "Active, nonuniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism and humanitarianism best represent the standards propounded by Robert O. Fishel."

 

Reifert joined the club in 1991 as Assistant Director of Public Relations and was promoted to Director of Public Relations in 1997. He was named Vice President of Communications in April 2004 where he oversees the club's strategic communications efforts, media services, mass communications functions, branding, public relations activities, community relations initiatives and the team's website. In addition, Scott administers the team's market research initiatives and is a member of the club's advertising committee.

 

Prior to joining the White Sox, Scott worked at Wirz & Associates, a Connecticut-based sports marketing and public relations firm with a variety of baseball-related clients. Scott is a 1988 graduate of the University of Iowa, and also has a master's degree in sport management from Western Illinois University.

 

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Think of all the cool promotions the Sox have every year. They make it fun to be at the ballpark. And Scott is a big reason why. I've had the pleasure to golf with Scott this summer at Ron Kittle's annual golf outing. He doesn't get to golf very often - who does? - because he's so busy making Sox games fun to attend.

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I think Scott was responsible for getting us out of Tuscon and into Glendale. I bet that was fun going in front of the Pima County Board with 3 years left on our lease and telling them we have a new facility in Glendale.

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