April 29, 200916 yr While researching for my capstone I came across this conference that came together that I'd not known of. Headed by the dean of Medil School of Journalism (NU), they got together a bunch of young newspaper editors to create "demos not memos" - actual ways that online news can gather revenue from online advertising. And it was the first wave of ideas that I think could work. Since there has been such hearty debate over the Sun-Times, I thought I'd post it here and see what you think. http://revenuetwopointzero.com/ On the Web site, It splits into 4 parts: Taking on Craigslist Prepping distribution for Smart phones Changing the home page to be friendlier for advertisers Treating ads as content They each have pictures of what the proposal will look like. I think most importantly, this lives more in reality than most all suggestions I've seen. I don't think journalism can survive without advertising. To do this, you have to get rid of a bunch of B.S. ethics that I think were accrued because of convenience when profits were high. Created in a hypothetical world. They have to start treating advertising with less contempt, and thinking of them as just space. I think it would make a much more attractive sell.
May 2, 200916 yr QUOTE (Tmar @ May 2, 2009 -> 12:09 PM) Ouch, not a single response. I read it and wasnt really sure what to make of it. i guess I need time to sit and really read and think.
May 3, 200916 yr QUOTE (Tmar @ May 2, 2009 -> 12:09 PM) Ouch, not a single response. its just gonna show that bmags is all the more genius when it winds up coming true
May 3, 200916 yr QUOTE (bmags @ May 3, 2009 -> 01:24 PM) I blame my poor title. It should've been like DRUNK BOOZE BOOBS Oooooooooooor....I had sex with Texsox...
May 4, 200916 yr QUOTE (G&T @ May 4, 2009 -> 12:20 PM) Dammit, this thread title got me twice. Me thinks I shall bump this thread and change the title in the future until it is the future of online news.
May 4, 200916 yr QUOTE (bmags @ May 4, 2009 -> 12:14 PM) I gave my capstone presentation on this today. Kicked ass, too. I'll be taking my capstone next semester, oh yeah!!
May 5, 200916 yr Author Mine was kind of a joke, but after two semesters of intense work in 4450 and 4460, I don't weep for the poor ad majors having to develop some pretty pictures.
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