QUOTE (southsider2k5 @ Apr 27, 2013 -> 01:53 PM)
I'd bet money that the idea to plant this as a campaign came from Brooks Boyer. The team just didn't accidentally have guys tweeting and T-shirts printed on a whim.
Interesting, had no idea. Seemed to me like an organic response to a hawk rant, but hey, why not preplan something like that.