Which brings up an interesting topic. Looking at other entertainment venues, movies, theater, concerts, opera, etc. they have variable pricing plans. I've paid $100 to see Aerosmith and $6. with a two drink minimum to see David Lee Roth. Both were fair prices.
Movies will not allow discount tickets for Lord of the Rings, yet will for lesser movies.
Why not variable pricing based on who the team is playing? I know baseball wants to think we are cming out to see the home team, but reality is some teams are draws, some are not.