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Cubs Billboard

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Today driving south on I-55 near Kedzie, I noticed a billboard that depicts the famous, red, Wrigley Field marquee and reads, "What Happens in Wrigley Field Stays at Wrigley Field." Its obviously a take-off on the famous Las Vegas marketing slogan, but to what intended effect? The team can't actually be trying to attract people to the ballpark by directly comparing it to "Sin City," can it? You would think they'd want to market a two-time defending champion instead of playing up the "come out to get drunk" stereotype.

 

Am I missing something here, or am I getting the message they're trying to send?

They know what butters their bread.

Haven't seen it, but I don't get it either.

Yes, they are trying to capitalize on the party atmosphere of Wrigley for the casual fan. Its pretty dumb, but so are the Cubs.

Its probably a subtle reference to all those that lose money betting on them every post season

Maybe they're just referring to losing and let people know that it isn't going anywhere. It happens there, has happened there for 100 years, and there is no real chance of it leaving or changing. I guess that may make sense.

 

Its reverse psychology that way. Instead of saying "this is the year", they make it very subtle that they just intend on losing and selling the place/beer vendors out.

I think it's pretty clever.

 

Why not try and capitalize on what works for them.

 

Let's face it, if that was the atmosphere at the Cell, we would all think it was brilliant! :)

QUOTE (iamshack @ Feb 11, 2009 -> 09:58 PM)
Let's face it, if that was the atmosphere at the Cell, we would all think it was brilliant! :)

And very few of us would be going to games.

What happens at Wrigley(curses, goats, lack of playoff victories/world series appearances), Stays at Wrigley.

 

 

Makes perfect sense to me

The Cubs could put

 

"We have sucked for 100 years, and you idiots will still over pay to come see us at Wrigley"

 

on a billboard, and they would still have 40,000 people there everyday.

QUOTE (southsider2k5 @ Feb 12, 2009 -> 09:41 AM)
The Cubs could put

 

"We have sucked for 100 years, and you idiots will still over pay to come see us at Wrigley"

 

on a billboard, and they would still have 40,000 people there everyday.

Mayor Quimby: "You people are nothing but a pack of fickle mush-heads!"

 

Townspeople: "He's right!"

"Give us hell, Quimby!"

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