If Greg was a builder, he wouldn't worry about building a foundation, only the street facing side.
If Greg was a newspaper writer he'd only write headlines.
If Greg built cars, he wouldn't put engines in them.
If Greg wrote books, he'd only design dust jackets.
If Greg wrote a dissertation, he'd only make a pretty cover page.
This has been another lesson in Greg only caring about how it looks on the surface and not giving a damn about what goes into things.