It's what I've always said about Red Sox and Cub fans, they think THEY are the story. They think somehow THEY are bigger than the game. The press has romanticized being a member of those fan bases so much, that the fans feel like they have to perform when the cameras are around.
The other day at Wrigley in that extra inning game against Milwaukee, there they were, praying and falling down on top of the dugout, hamming it up for the cameras. Puh-leez gimme a break, it's the 1st week of the season. Same thing tonight, Red Sox fans looking for camera time.