He spent the entire lockout asserting that increasing salaries for players would drive increasing ticket prices, and he’s said the same thing in this thread. In reality, this post was exactly correct - the beer and ticket prices should be set by what maximizes overall revenue for the franchise, with no real changes depending on costs, as there’s no comparable product that is going to appear to undercut their prices (creating a quasi monopoly situation). The costs for the beer or players play no role in that calculation unless the team has total costs that push them into bankruptcy because revenue can’t keep up.