Stop watching the games on television, and also cancel your streaming accounts. There are so many safe streaming sites to watch Sox games, I can help anyone find other alternatives along with adblockers, just send me a PM
You'll be able to watch without the Sox making money off of you. I'd say stop going to games but I think turning off the TV/MLB.tv hurts them more than losing attendance
Sox can afford to spend big, they choose not to. It's a choice theyre making to maximize profits. Steve Cohen is choosing to limit profits in exchange for building a super team.
If you believe the Sox are poor and can't spend with the big boys, you're very very naive.
Sox will spend if they feel like their brand is starting to suffer, and a ratings/advertising bomb is a huge red flag of this