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Could the Sox rebrand as lovable losers?


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The real problem is we're unlovable. If it were just incompetence it would be possible. With JR at the helm, the arrogence shines 

through. People genuinely hate this jerk.

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1 hour ago, zisk said:

The real problem is we're unlovable. If it were just incompetence it would be possible. With JR at the helm, the arrogence shines 

through. People genuinely hate this jerk.

Yeah...the one thing opposing broadcasters love to share is loads of Bill Veeck lore, and how he never set foot again on the Southside, preferring the Wrigley bleachers.

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Posted (edited)

Looks like it will be the Rockies...

Somehow they average over 25,000 fans per game despite being on a 28-134 pace.

Padres Brewers Mariners and Rays the other four teams without a WS title as of yet.

Mariners are pretty close with Colorado in the battle for most inept but still relatively well-supported teams.

Edited by caulfield12
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On 5/8/2025 at 2:01 AM, caulfield12 said:

https://thesportsdaily.com/news/chicago-white-sox-are-the-new-lovable-losers/

This article was written in the middle of the last rebuild...2017.

Nats Astros Rangers all won the WS since then.

White Sox have much less of a history of chokes...compared to Cubs in 1969, 2003/Steve Bartman, Brant Brown, etc.

The Cubs have their "cute" mascot/cubbie bear hat and unis...opposite of the Sox black and white silver image that KW patterned after or at least likened to the Raiders.

Harry Caray, WGN, Budweisers, "bleacher babes," the Curse of the Billy Goat...and Billy Williams Santo Jenkins Banks...identifiable HoF players.

For the Sox..Luis Robert will leave town as the most famous, more star crossed than a star.  And the 1919 Black Sox scandal...as well as the four way 1967 pennant race, but still not nearly the fame or infamy of the 1962 expansion Mets or 69 Cubs.  The White Flag and cancelling the 1994 season doesn't quite rise to the Cubs and Red Sox historic standards anyway.

 

It would require at least five consecutive years of 100+ losses...but we're already 60% of the way there.

And JR still has his Bulls' championships and 2005 to cling to.

Without 2005...the White Sox legitimately could have replaced the Cubs.

But all things considered...the trade off for Sox fans probably wouldn't be worth it because they wouldn't even be able to figure out how to exploit losing, specifically, losing to historic proportions.

Or the 2025 Rockies will quickly turn around and break the Sox 41-121 mark.

 

 

Honestly, without Wrigley Field, that “lovable losers” stuff don’t fly.

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Seems the 2024 White Sox are going to be in the news (again) due to the woeful 2025 Rockies

 

https://www.espn.com/mlb/story/_/id/45274389/rockies-fall-8-42-being-swept-four-games-phillies

 

Rockies' Road?

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After getting off to baseball's worst 50-game start since 1895, the Rockies are in danger of joining some ignominious company by season's end. The White Sox finished the 2024 season with a 39-121 mark (wow, ESPN made yet another mistake with the White Sox, giving them 2 less victories), passing the 1962 Mets for the second-most losses all time and the most in the modern era. The 1899 Cleveland Spiders hold the MLB record with 134 losses.

Year Team Losses
1899 Cleveland Spiders 134
2024 White Sox 121
1962 Mets 120
2003 Tigers 119
1916 Philadelphia Athletics 117
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