March 7, 200521 yr http://chicago.whitesox.mlb.com/NASApp/mlb...t=.jsp&c_id=cws CHICAGO -- The Chicago White Sox and the club's advertising agency, Two by Four, have unveiled the team's first round of 2005 television advertising. The TV spots feature a strong brand message, humor, action-packed creative and highlight the club's driven, team-focused style of play. The advertising campaign launches during today's White Sox game on Comcast Sports Net Chicago, the team's first televised game of the 2005 Spring Training season. The first round of the campaign, which includes five spots, uses game footage to communicate the Chicago White Sox brand. A second round of television spots, which will be filmed in April, features White Sox players, on-field action and an El car. The first five television spots mix humor and seriousness by presenting rules for how the White Sox play the game. The spots include messages like: "Only one stat matters: W," "Wasabi or Jalapeno ... either way, you're gonna get burned," and Shingo Takatsu in "Knowing what's coming ... hitting what's coming ... not the same thing." One spot, entitled "Aircraft," warns low-flying planes of the dangers of getting too close to a White Sox home run. Another, featuring footage of Aaron Rowand, shows fans that good outfielders "taste" the wall. "This year's advertising message promotes the White Sox brand and what it means to our fans, which is a hard, aggressive style of play," said Brooks Boyer, White Sox vice president of marketing. "Our spots feature rules that our fans understand and that define how our team plays the game. White Sox baseball is our message, and our advertising - on TV and radio and in print and outdoor - communicates that message through the fun and energy of game action." "This campaign focuses on what makes this team great: hard-nosed, team baseball. The White Sox are relentlessly focused on winning, and these spots represent that energy," said David Stevenson, Two by Four president/creative director. "I love the campaign's use of game day footage and needle drop music. We also have produced an additional brand campaign, which we'll introduce in May." This year's campaign will have a significant outdoor presence, including billboards, CTA stops and buses, in addition to traditional TV, radio and print ads.
March 7, 200521 yr The Aaron one and the Shingo one are awesome. I love that miniclip of Shingo catching the linedrive right back at him and the batter falling to his knees. f***ing awesome!
March 8, 200521 yr Im just checking to see if i finally figured out how to get a picture in my sig. Carry on
March 8, 200521 yr Yes. The Shingo one was soooo awesome. At first i was like.. wtf is going on here. And then boom Shingo starts striking people out and the line drive. Beauty. "Win or Die Trying" Awesomely incredibly awesome.
March 8, 200521 yr The new slogan "win or die trying" is awesome. I saw the Shingo and Rowand's commercial. A lot better than the kids can play.
March 8, 200521 yr QUOTE(Kalapse @ Mar 7, 2005 -> 07:12 PM) Brooks is officially the man. Not to diss Brooks in anyway, but the TV campaign is done by a marketing group called "Two by Four" productions.
March 23, 200521 yr For people outside of the Chicago viewing area at the moment, the White Sox have put the '05 Ad Campaign on the site for all to view and hear. TV Radio Print Outdoor
March 23, 200521 yr I love the Shingo and Garcia one. "Jalapeno or Wasabi, either way you are going to get burned"
March 23, 200521 yr The "Hottie Scotty" radio ad is extremely disturbing, especially considering the ad is done with a guy's voice. :puke
March 23, 200521 yr QUOTE(Jabroni @ Mar 22, 2005 -> 07:07 PM) The "Hottie Scotty" radio ad is extremely disturbing, especially considering the ad is done with a guy's voice. :puke Gah, that is damn disturbing. I've never heard a man discribe another man in that way...
March 23, 200521 yr Are those outdoor ads around Chicago or anything? I like the grungy, hard-nosed look the commercials and the ads have. Edited March 23, 200521 yr by greasywheels121
March 23, 200521 yr I heard a couple of the ads last week (AM 1000 came in all the way out here at night), the Podsednik/girlfriend one and the "don't throw the ball back" one. The latter one was solid, the former, like you said, was kinda disturbing.
March 23, 200521 yr Some of those radio spots are funny as hell. I like Throw it Back and Spontaneous COmbustion a lot.
March 23, 200521 yr I'm waiting for the "Win or DYE trying" one... 2k5, while 2x4 produce the ads, I'd think that Brooks still had to sign off on the spots, so Brooks is STILL the man!!
March 23, 200521 yr "Hotty Scotty" is kinda freaking me out. Oh, and "Behind AJ Pierzynski....who mostly bends over!" A bit odd. Edited March 23, 200521 yr by SoxFan1
March 23, 200521 yr i love the throw it back one because i hate when fans throw the ball back. it finally communicates that we dont do that.
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