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Jan 24 Blogger call with Brooks Boyer


southsider2k5

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It should read hundreds of percentage points. Which I suppose is somewhat vague but the general idea is the Sox have sold at least twice as many season tickets compared to this time last year. That increase is from the cheaper 7 and 14-game plans as SS2k5 mentioned.

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QUOTE (southsider2k5 @ Jan 25, 2013 -> 10:02 PM)
100's of points increase, 90+% season ticket renewal rate, 99+% renewal for the most expensive seats. How is that vague?

 

Sounds good, but tells us very little because we don't know how many new season tickets they sold last year. Have the new sales outpaced the non-renewals?

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There's two ways to look at this.

 

That saying they're up hundreds of points or percentage points over last year sounds more rosily optimistic, because that's not such a huge bar to jump over when there was an overall decrease of 50% or whatever.

 

On the other hand, he's not really getting into specifics of what that comparison is based on....which seats, which packages, which price points.

 

Is it just the split season packages?

 

Overall, of course anyone representing sales numbers is going to accentuate the positive, it's human nature. And, looking at it from that lens, things are MUCH better than they were last off-season.

 

The point which is just as important is the almost 100% renewal at the highest price points...which is where they're generating the bulk of their season ticket profits.

 

What exactly is he supposed to say? If he was 100% straightforward, then he would probably be skewered for being too negative and pessimistic and not focusing on the "silver linings" to steal a phrase from an Oscar favorite. What's the point of wanting to see a conspiracy or trying to prove he's outright lying or obfuscating?

 

Just to keep creating "straw man" arguments against a mythical windmill which is JR, KW, Hahn and Boyer?

 

 

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QUOTE (caulfield12 @ Jan 28, 2013 -> 08:11 PM)
There's two ways to look at this.

 

That saying they're up hundreds of points or percentage points over last year sounds more rosily optimistic, because that's not such a huge bar to jump over when there was an overall decrease of 50% or whatever.

 

On the other hand, he's not really getting into specifics of what that comparison is based on....which seats, which packages, which price points.

 

Is it just the split season packages?

 

Overall, of course anyone representing sales numbers is going to accentuate the positive, it's human nature. And, looking at it from that lens, things are MUCH better than they were last off-season.

 

The point which is just as important is the almost 100% renewal at the highest price points...which is where they're generating the bulk of their season ticket profits.

 

What exactly is he supposed to say? If he was 100% straightforward, then he would probably be skewered for being too negative and pessimistic and not focusing on the "silver linings" to steal a phrase from an Oscar favorite. What's the point of wanting to see a conspiracy or trying to prove he's outright lying or obfuscating?

 

Just to keep creating "straw man" arguments against a mythical windmill which is JR, KW, Hahn and Boyer?

 

IMO the answers are pretty obvious. If you have nearly 100% renewal at the highest ticket prices, you are looking at the bulk of the full season packages. That means there wasn't much room for growth in the highest dollar areas because they were already sold. Those are also your highest price points, hence the names like "diamond" and "platinum" The growth is obviously coming at the 7/14 game plans, which Boyer pretty much said when he talked about people converting from buying a few individual games, to buying 7 or 14 game plans. You had almost full renewal at the higher levels, and big growth at the lower ones.

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QUOTE (southsider2k5 @ Jan 29, 2013 -> 08:55 AM)
IMO the answers are pretty obvious. If you have nearly 100% renewal at the highest ticket prices, you are looking at the bulk of the full season packages. That means there wasn't much room for growth in the highest dollar areas because they were already sold. Those are also your highest price points, hence the names like "diamond" and "platinum" The growth is obviously coming at the 7/14 game plans, which Boyer pretty much said when he talked about people converting from buying a few individual games, to buying 7 or 14 game plans. You had almost full renewal at the higher levels, and big growth at the lower ones.

 

The were renewed, that doesn't mean they are sold out in those areas.

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QUOTE (southsider2k5 @ Jan 29, 2013 -> 08:55 AM)
IMO the answers are pretty obvious. If you have nearly 100% renewal at the highest ticket prices, you are looking at the bulk of the full season packages. That means there wasn't much room for growth in the highest dollar areas because they were already sold. Those are also your highest price points, hence the names like "diamond" and "platinum" The growth is obviously coming at the 7/14 game plans, which Boyer pretty much said when he talked about people converting from buying a few individual games, to buying 7 or 14 game plans. You had almost full renewal at the higher levels, and big growth at the lower ones.
$55 for a 7 game plan upstairs is a killer deal. Hell, stubhub has upper deck tickets for opening day for $45. on teh 7 game plan, you get that for $25 plus 6 more games at a cost that is not that much higher than the stubhub price of OD alone.

 

Yes, I know that the $55 number is derived from buying the cheapest option dates, but the sox really are trying to make it easier for fans to get tix and at a good cost.

 

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