Ratings don't matter because ratings are way down everywhere across the board. This isnt from a lack of people watching, it's from people taking their media in different ways. I saw a show on network tv that only got 3 million views but 7.5 million watched it within the first days of airing. That's 150% increase.
Live sports are the only genre that don't see that kind of reflection in the ratings. So when your competition is MNF for raw, you are going to get doubly punished if you just look at ratings. First for all the cord cutters out there, and second for the people who are watching live tv, they are watching sports since storyline shows can always be watched later. It doesn't mean you have fewer eyes on your product though.