First let me just say this is a great thread and everyone's position is fair and justified as a fan. My own attitude is currently apathy. I really don't care too much about the Sox right now. I find myself oddly pulling up Mets or Dodgers highlights and listening to Mariners games to get a feel for some baseball. I'm not rooting for those teams at all; I can't root for anybody but the Sox that was planted in me by age 10 or so -- but I can enjoy other teams playing good fun baseball still.
With Euro soccer season and NFL and CFB starting up my interest in baseball in general will probably only last another few weeks. Maybe I'll pick up some of the playoff interest come October.