I don't know what decisions the dude has made in life, but he has always been desperate for money all of the way back to his playing career. His hawking everything that they put in front of his for a few bucks is the least surprising thing ever.
Transparency? You know what that means, right? They told both Eloy and the fans that he wasn't getting called up this season. This was the literal definition of transparency.
You realize when they are counting hits, there is no difference between an anger hit or a happy to read you hit? People retweeting and posting that stuff is why it continues to survive. If you don't like, don't give it public play.