If you were Brooks Broyer how would you be supporting ticket sales? What is your marketing plan for 2014? Who are you featuring? New promos? New merchandise? New partnerships?

 

For one, I'd be advertising in all the Cuban newspapers and media

Get Konerkos and Sales name out there as much as possible. Too bad they didn't sign AJ.

Judging by last years commercials I think Brooks Boyer has been on life support for a while now. Every single person responsible for those TV ads including those who were contracted to produce them as well as those who greenlighted them as well as whoever pushed the button that aired them on television deserves to be whipped, beaten, and fired.

 

1) Sale

2) Abreu

3) Konerko and Beckham

4) Garcia and Viciedo

5) Quintana and Santiago

 

Or some combination of Abreu, Garcia, Viciedo and Ramirez together.

 

Maybe it would be nice to have a few ads (assuming he's still with the team) featuring Hector Santiago's non-profit/charity work off the field. That's Christine O'Reilly's community relations office.

 

Another add would feature the starting rotation/pitching staff, because, really...what strengths does this current team even feature?

 

I'd honestly rather have Hawk Harrelson featured in ads with some of his catch-phrases than what they put together coming into 2012.

If I were Brooks Boyer I would refund money to everybody who paid money to see him absolutely suck as a college basketball player.

It won't matter much if they trot a sucky team out there. The play on the field is what will draw fans, not some s***ty catch phrase or stupid "Make an Impact" - like commercial.

This team did everything but make an impact. So I'd make a better slogan.

For me, put a genuine potential contender on the field or no matter what they do my money stays in my pocket regardless of advertising. Maybe that's just me though.

Edited December 8, 201312 yr by StRoostifer

We have a really talented, latino core. Promote it. Push Sale, Santiago, and Danks as our pitchers as they're all charismatic guys.

2014: - Out with the old, In with the Abreu

 

But seriously, I'd just market "Oh my god, this will be Konerko's last game against the Houston Astros!" Our attendance is going to be awful unless Abreu starts off historically well.

I'd drink.

It won't matter much if they trot a sucky team out there. The play on the field is what will draw fans, not some s***ty catch phrase or stupid "Make an Impact" - like commercial.

 

True. However, if marketing is your job, you have to market whatever is out there. For the success of the franchise getting to the next level, they have to sell tickets and ratings next season. Win or (more likely) lose.

I am taking a marketing class this spring that works directly with the White Sox and the top two students get an internship with the Sox so if you guys come up with anything good I might steal the idea!

 

Where you go to school?

True. However, if marketing is your job, you have to market whatever is out there. For the success of the franchise getting to the next level, they have to sell tickets and ratings next season. Win or (more likely) lose.

 

 

Then you have to hammer away at getting families out to the park on Sundays....the food, improved atmosphere in the park (of course, half of that is based on having a fun/winning team to follow).

 

The problem is that having traditional Fireworks Fridays or Family Sundays isn't quite enough...they need to revamp some of their traditional promotions and think more outside of the box like the Rays did a half decade ago.

If you were Brooks Broyer how would you be supporting ticket sales? What is your marketing plan for 2014? Who are you featuring? New promos? New merchandise? New partnerships?

 

For one, I'd be advertising in all the Cuban newspapers and media

 

 

Unless we're trying to generate more satellite/ESPN/MLB extra inning customers in Cuba (and not even sure how widely available those are at the moment)...this isn't going to help much in the city of Chicago.

 

It would be a lot more relevant in Miami or New York City.

Boyers needs to pimp the s*** out of Abreu, Sale, Konerko (and his farewell), and Garica.

More awkward Baines commercials.

 

EVIDENTLY!

 

 

I'd market "THE FUTURE" at this point.

 

Bust out the Turn Ahead the Clock uniforms on Sundays.

Ya it's definitely the kids can play part 2 or however he wants to go about saying that.

Edited December 16, 201312 yr by Rowand44

Eh... just call it THE KIDS CAN PLAY again without the 2.0 or anything like that.

Here's what you do, you focus on the nacho helmets.

Here's what you do, you focus on the nacho helmets.

Who can argue with that?

Here's what you do, you focus on the nacho helmets.

 

Even better: Have 7 different nacho helmets, representing the last 7 Sox uniforms. Make each one available only during one day of the week. You have to go to a home game on every day of the week to collect all 7.

Los ninos pueden ajugar

Slogan: Back to Basics

 

Commercials: (1) (Think Bull Durham-maybe even use the clip from the movie) This is a very simple game. You throw the ball (followed by clips of our pitchers pitching and maybe Viciedo throwing someone out at home), you catch the ball (followed by some web gem-type clips), you hit the ball (followed by a bunch of homerun swing clips). White Sox baseball--back to basics.

 

(2) Garcia and/or Eaton with Beckham and/or Ramirez and then Davidson/Gillaspie and maybe a few others at a bar/restaurant celebrating a win, the waitress brings over some drinks and starts to hand one to Davidson/Gillaspie when Garcia/Eaton intercept it and pass it to Beckham/Ramirez who then pass it to Davidson/Gillaspie. The waitress walks back to the bar looking slightly puzzled and asks the bartender what that was all about, to which he responds "Got to hit the cut-off man." White Sox baseball-back to basics.

 

(3) Black Screen, all you hear is the sound of a ball on bat, and then "Again." Another sound of ball on bat, "Again." A few more times, and the screen fades in to a video of Robin or another coach standing watching one of the players practicing bunts. White Sox baseball--back to basics.

 

(4) All the outfielders sitting together listening to Robin give scenarios, like "Man on first, single to left," or "men on first and third, flyball to deep center" and the group of them responding in unison with the appropriate base to throw to in each situation. White Sox baseball--back to basics.

Edited December 16, 201312 yr by PorkChopExpress