In 1976 I was taking a 400 level course at UK and we had to do a paper for it. I decided to do it on the role of the sports broadcaster. That Christmas break when I was home I was able to get time with Harry Caray, Chet Coppock, Johnny Morris and Vince Lloyd.
For Lloyd I went down to the WGN studios to meet him. He was very nice and gave me more time than was originally scheduled for. One of the stories he told me as we were talking was the time to spoke to P.K. Wrigley before a Cub game down on the field. He said he asked Wrigley (not for airing) 'why can't the Cubs win?'
Wrigley's answer according to Lloyd was certainly interesting. Lloyd said, that Wrigley told him, 'we're not interested in winning, we're interest in entertaining...'