Would you be on board with a rebrand when Ishbia takes over?

[Lip Man 1]

2 hours ago, GreenSox said:

Yes.  
I was partial to the 1990 look; "C" cap et al. I think we used it just for the last year in Comiskey.

At least get "Chicago" back on the road jerseys.  

The gray road uniforms have Chicago on them written in script. 

[JPR]

See, what Homer 2nd city Chicago people don’t realize is that no one cares about south side.  Dr. Dre and Gangsters love the Sox logo as is.  They could care less about south side.  Keep the same Sox logo and uniforms.  Put a better product on the field and change the owner

[GreenSox]

15 hours ago, Lip Man 1 said:

The gray road uniforms have Chicago on them written in script. 

It's just that we usually wear the Sox jerseys on the road.  I should have said get back to wearing the road jerseys regularly when on the road.

[Sleepy Harold]

On 8/7/2025 at 10:38 AM, GreenSox said:

It's just that we usually wear the Sox jerseys on the road.  I should have said get back to wearing the road jerseys regularly when on the road.

I always thought that it was (generally) up to the starting pitcher what jersey they would wear for that game, outside of the designated city connects, throwbacks, etc. 

[wegner]

1 hour ago, Sleepy Harold said:

I always thought that it was (generally) up to the starting pitcher what jersey they would wear for that game, outside of the designated city connects, throwbacks, etc. 

Chris Sale would like a word

[Lip Man 1]

52 minutes ago, wegner said:

Chris Sale would like a word

True but that also was a 'special' night promotion where the pitcher had no say on what jersey. 

[wegner]

1 minute ago, Lip Man 1 said:

True but that also was a 'special' night promotion where the pitcher had no say on what jersey. 

You really took the scissors to that argument.

[southsider2k5]

58 minutes ago, wegner said:

Chris Sale would like a word

[Sox guy]

On 8/5/2025 at 7:28 AM, Quin said:

People are so giddy about a rebrand, thinking it'd be a throw back to a past uniform.

If there's a rebrand, it's going to be a modern, minimalist logo (look at the NBA losing all flavor).

Keep the classic looking that could skyrocket in popularity (moreso than it already has) by fielding a good team.

Wow, I was gonna post a thread asking yall what decisions JR will make soon, and this was one of the options.  Here's all of them:

 

1)Put a 3rd row of suites above the 2nd, mucking up the upper deck even more

 

2)Change our unis to all white, no pinstripes, tuxedo stripe on pants.  Modern minimalist look.  No more old english logo, instead it would say CHICAGO WHITE SOX across the front in the blade runner font.  Cap would be the same from 1977.  Road unis would be all black, top and bottom, with a tiny SOX in white on the upper right chest, same font as cap.  Numbers and names would be charcoal gray.  The reasoning behind this would be because we're in the future now.

 

3) Bossard rightfully asks for a raise, so JR fires him.  Replaces grass with astroturf.

 

4)Trance music for player entrances, throughout game, victory song, etc.  The "future".

 

Can yall see JR doing any of these

On 8/5/2025 at 10:06 AM, 77 Hitmen said:

No.  One of the few good off the field moves during the Reinsdorf era was to bring back the iconic "Old English" Sox logo and the current black pinstripes uniforms at the end of 1990.  I see no reason to dispose of it when Ishbia takes over - none whatsoever.  

When I was growing up, the Sox went through a series of bad, sometimes laughable uniforms.  First was those awful "old timey" uniforms of the Veeck era that made the Sox look like a joke team to me.  Then we moved on to the Astros-wannabe ultra tacky uniforms of the early 80s that Jerry is still in love with.  Then we ditched those and went to a super generic looking uniforms with an "Einhorn E" logo on the cap in the late 80s.  The Sox kept bouncing from bad unis to bad unis every 5 years or so and that led to a lack of brand identity.  Meanwhile, the Yankees, Dodgers, Cardinals, Cubs, Tigers, and many other teams had the same classic uniforms and logos year after year.  Going back to the Old English Sox logo with black pinstripes was a total home run.

And no, we shouldn't go back to the red pinstripes uniforms even if some Boomer fans still have fond memories of the Dick Allen era.  Our team is not the "Red" Sox.  

 

How would you rank all these unis

 

The Dick allens are great, but you're right, too red.

 

The 1977s are iconic, but the recent throwbacks got em all wrong, they hung to players' knees.

 

The 83s shoulda stayed till 1991.

 

The Thiggies are only ok because of Thigs.  Other than that, they were terrible.  Some fans have been wearing the c hat to Comiskey lately, tho.

On 8/5/2025 at 1:01 PM, Tnetennba said:

The only rebrand necessary is of the org and it’s reputation, which is more rehabilitation than anything. The current uniforms are perfect, with the only needed tweak being the return of the diamond sock. 

Add a 1959 or 1917 Sunday alternate and we are golden. 

Please Brooks, if you're reading this, please bring them back.  Very necessary.

On 8/5/2025 at 1:03 PM, Falstaff said:

The Cubs did have their Cuba road uni's in the mid 90's. My live long friend was a Cub fan and with disgust he pointed it out to me. I couldn't really get snarky because the Sox had those ridiculous shorts....good lord , shaking my head in embarrassment.

I was so mad when they unnecessarily changed their look and TV intro at this time.  The pullovers with happy cub patch were perfect.  Then they went to buttons, stoned cub patch, then added names to the back with red bordering, which is terrible.  They added red to the numbers too.  Dumb move.  The road unis went from the iconic blue tops to boring grey.  So, so dumb.  The TV intro was iconic with the rotoscoping.  Then they changed it for cringe early 90s editing slop.  Morons.

On 8/6/2025 at 4:51 PM, GreenSox said:

Yes.  
I was partial to the 1990 look; "C" cap et al. I think we used it just for the last year in Comiskey.

At least get "Chicago" back on the road jerseys.  

Nope, from 87-90.  almost as long as the much superior 83s.  The Campbell Soup unis, worst in the majors at the time.

 

JR's a marketing genius, eh

 

 

[77 Hitmen]

10 hours ago, Sox guy said:

 

How would you rank all these unis

 

The Dick allens are great, but you're right, too red.

 

The 1977s are iconic, but the recent throwbacks got em all wrong, they hung to players' knees.

 

The 83s shoulda stayed till 1991.

 

The Thiggies are only ok because of Thigs.  Other than that, they were terrible.  Some fans have been wearing the c hat to Comiskey lately, tho.

 

Good question about how to rank them.  I would find it difficult to actually rank them because each uniform design had its unique faults.

The Veeck-era old-fashioned jerseys were the first unis that I remember the Sox having when I was a kid and started following baseball.  At the time, it just felt to me that all the other teams in the league had real, professional-looking uniforms and the Sox had these homemade-looking ones that looked like they belonged in some local 16" softball league.  It really made them look like a second-rate team. The block letter SOX caps just looked boring while other teams' caps sported some sort of logo.

The 1982-86 jerseys were tacky from the get-go, but certainly haven't aged well.  I don't think they came off quite as tack in 1982, but they obviously weren't well like since they only lasted 5 years.  The interesting thing about these unis is that there was a contest to design the new Sox uniforms and this was one of 5(?) finalists and then I believe it was put up to a vote for the fans.  I don't know if anyone has access to what the other options looked like, but I seem to recall they all looked pretty cheesy or tacky.

The 1987-90 jerseys were the least weird and tacky of the group.  But they were pretty bland, generic, and forgettable (kind of like New Comiskey).  It really didn't do much to help with White Sox branding.  The cap logo was terrible.  It was widely mocked as either being a Campbell Soup logo or an Eddie Einhorn logo.  

[kba]

4 hours ago, 77 Hitmen said:

I don't know if anyone has access to what the other options looked like, but I seem to recall they all looked pretty cheesy or tacky.

[Sox guy]

On 8/9/2025 at 10:47 AM, 77 Hitmen said:

Good question about how to rank them.  I would find it difficult to actually rank them because each uniform design had its unique faults.

The Veeck-era old-fashioned jerseys were the first unis that I remember the Sox having when I was a kid and started following baseball.  At the time, it just felt to me that all the other teams in the league had real, professional-looking uniforms and the Sox had these homemade-looking ones that looked like they belonged in some local 16" softball league.  It really made them look like a second-rate team. The block letter SOX caps just looked boring while other teams' caps sported some sort of logo.

The 1982-86 jerseys were tacky from the get-go, but certainly haven't aged well.  I don't think they came off quite as tack in 1982, but they obviously weren't well like since they only lasted 5 years.  The interesting thing about these unis is that there was a contest to design the new Sox uniforms and this was one of 5(?) finalists and then I believe it was put up to a vote for the fans.  I don't know if anyone has access to what the other options looked like, but I seem to recall they all looked pretty cheesy or tacky.

The 1987-90 jerseys were the least weird and tacky of the group.  But they were pretty bland, generic, and forgettable (kind of like New Comiskey).  It really didn't do much to help with White Sox branding.  The cap logo was terrible.  It was widely mocked as either being a Campbell Soup logo or an Eddie Einhorn logo.  

My ranking would be:

 

1)The 83s.  To me, they were majestic, not tacky.  They looked like Star Wars rebel fighter pilots, which is cool to me.  Plus, the colors went perfectly with old comiskey.  Doesn't mesh with rate field, so throwbacks shouldn't be worn.  Plus, the throwbacks are too different from the originals, so it's pointless.

 

2) The currents.  To be more specific, the 96 onwards, which have names on the back, and the numbers are thicker. 90-95 had no names, and skinnier numbers.  Plus, the original black tops did not have a white stripe on the sleeve.  They looked very springtraining.

 

3) The 77s.  Sure, they were softballish, but I liked them.  They were unique, so you gotta give em that.  Plus, I loved the hat.  Stone looked great in them.  I always like bold creativity, most people are too scared to rock the boat.  Veeck went for it, so kudos for that.

 

4) The dick allens.  Before my time, but they're ok, I guess.  The earliest Sox game footage online, that I know of, is Nolan Ryan's almost no hitter at Comiskey, where the infield is astroturf and we're wearing the redpins.  If anyone here knows of any game footage older than that game, please say so.  Can't find any myself.

 

5) The Thigpens.  So, so bland.  I was furious when they replaced my favs.  The whole branding was bland and lame at the time.  Sportsvision became the lame sounding Sportschannel.  The ad campaign was "Chicago's american pastime", where a sox hat bumped out a cub hat.  Talk about desperate.  The whole presentation was so public access.  Plus, the fact it was so easy to get free tickets back then made it seem a throwaway experience.  They were literally the generic aisle of the supermarket.

 

I'll rank the road unis now:

 

1) The all dark 77s.  Love em, they're better than the dark top, white pants version.

 

2)Current black tops.  Looks like we wear em more than the grays.

 

3) Early 70s road ones.  They got creative with the front wording.

 

4) Current grays.  With diamond sock, of course, like an earlier poster said.

 

5) 83s.  They were just a gray version of the home whites, which is fine.  Good choice IMO.

 

6)Thiggies.  Guillen played outfield wearing em, so there's that. 

[bobbydanks]

my friend who lives in japan is surprised by the amount of white sox gear he sees. no judgment for the people that voted yes but you are very wrong. 

[Boopa1219]

The first time I went to Europe, I was waiting for a friend to meet me at CDG in Paris. As I was waiting a plane from Italy let out its passengers and an Italian family came off the plane and they were all wearing White Sox gear. I spoke to them, and the kids played baseball and liked Tim Anderson and Moncada, so they were wearing the jerseys. And there’s a Bulls/Sox store in Paris as well.

All that to say that the current Sox branding is iconic and global, it’s an advantage the team has over the Cubs. So no, don’t change the uniforms or the logo

[caulfield12]

2 hours ago, bobbydanks said:

my friend who lives in japan is surprised by the amount of white sox gear he sees. no judgment for the people that voted yes but you are very wrong. 

Was everywhere in Osaka and Kyoto last month...only Dodgers and Yankees hats were ahead, arguably.

Korea, same thing, Taiwan as well.

 

[Dam8610]

On 8/4/2025 at 9:42 PM, ron883 said:

Somebody else mentioned this. Changing the classic Sox logo that they've had for 3+ decades. No doubt it's an awesome logo, but the rebrand would represent change. The end of the Reinsdorf era. 

Would you be in favor or a rebrand/new logo?

If it means washing the stink of Jerry off, absolutely.

[Kyyle23]

I think it is achievable to update branding and stay a desirable logo.  If they go to something similar the 50s logo with the red line shadowing, I feel like that would be an amazing update that we all could appreciate.

of course I don’t want to see block letter AI slop jerseys, but I definitely think a rebrand is possible 

[joejoesox]

changing the iconic logo and colors would be the last thing I would ever do

I'd rather they move the damn team than change the name or branding

[Kyyle23]

53 minutes ago, joejoesox said:

changing the iconic logo and colors would be the last thing I would ever do

I'd rather they move the damn team than change the name or branding

You might get both wishes!

[Tnetennba]

On 8/9/2025 at 3:27 PM, kba said:

Kids pajamas look more professional 🤦🏽‍♀️

[Tnetennba]

11 hours ago, Dam8610 said:

If it means washing the stink of Jerry off, absolutely.

New lipstick, same pig.

New ownership, operating like a big market team, and winning will do far more to wash JR’s stain away than any rebrand would. 

[greg775]

On 8/9/2025 at 10:47 AM, 77 Hitmen said:

Good question about how to rank them.  I would find it difficult to actually rank them because each uniform design had its unique faults.

The Veeck-era old-fashioned jerseys were the first unis that I remember the Sox having when I was a kid and started following baseball.  At the time, it just felt to me that all the other teams in the league had real, professional-looking uniforms and the Sox had these homemade-looking ones that looked like they belonged in some local 16" softball league.  It really made them look like a second-rate team. The block letter SOX caps just looked boring while other teams' caps sported some sort of logo.

The 1982-86 jerseys were tacky from the get-go, but certainly haven't aged well.  I don't think they came off quite as tack in 1982, but they obviously weren't well like since they only lasted 5 years.  The interesting thing about these unis is that there was a contest to design the new Sox uniforms and this was one of 5(?) finalists and then I believe it was put up to a vote for the fans.  I don't know if anyone has access to what the other options looked like, but I seem to recall they all looked pretty cheesy or tacky.

The 1987-90 jerseys were the least weird and tacky of the group.  But they were pretty bland, generic, and forgettable (kind of like New Comiskey).  It really didn't do much to help with White Sox branding.  The cap logo was terrible.  It was widely mocked as either being a Campbell Soup logo or an Eddie Einhorn logo.  

Great post. The block lettering unis and hats were intriguing. Kind of unprofessional though as u said like a softball uniform. I will say the Sox have always had good uniforms though. But you can't beat the current hats and jerseys. Like somebody said the rap community all wore Sox hats and Sox gear. The current S-O-X script is gorgeous. Again, the best hat in baseball tying the Yankees. I'd prefer we keep the current unis but scrap those dark red and black ones we wear sometimes. To be honest our best uniforms in my lifetime prolly were the red ones that Dick Allen wore in that picture with the cigarette in the dugout.

Our only bad jerseys were the ones with the collars Zisk wore. Anybody else an Eric Soderholm fan? He could hit (in '77 at least).

Edited August 12 by greg775

[waltwilliams]

These 1917 throwbacks, worn a few times during the 2017 centennial celebration of that World Series team, were pretty awesome as well. Like the beautiful Field of Dream unis from 2021, they recall the Sox most successful era. Artist Todd Radom, who designed the 2021 Field of Dream unis, called these the most beautiful uniforms in MLB history: 

[Lip Man 1]

1 minute ago, waltwilliams said:

These 1917 throwbacks, worn a few times during the 2017 centennial celebration of that World Series team, were pretty awesome as well. Like the beautiful Field of Dream unis from 2021, they recall the Sox most successful era. Artist Todd Radom, who designed the 2021 Field of Dream unis, called these the most beautiful uniforms in MLB history: 

Those are very nice uniforms but I must disagree, the Sox most successful era was the Golden Age 1951-1967 when they had 17 consecutive winning seasons, seven of those where they won 90+ games.  

[waltwilliams]

10 minutes ago, Lip Man 1 said:

Those are very nice uniforms but I must disagree, the Sox most successful era was the Golden Age 1951-1967 when they had 17 consecutive winning seasons, seven of those where they won 90+ games.  

True. probably should have said one of the most successful eras. The 1910s team had two World Series appearances (one admittedly controversial), compared to the Go-Go's one. The Ron Schueler/Kenny Williams Sox from 2000 to 2012 is the third great era, with three postseason appearances and a WS win.