How much recruiting time would you spend in Winnetka, Lake Forest, etc. vs. North Chicago?
How do you sell military service to a rich kid from Winnetka?
Money for college? Got it..
Job training? Got it
Secure Employment? Got it
Health Care? Got it
Patriotism? That has a shot.
Remember the outpouring for Tilman? Why not the same for a poor kid from Los Fresnos, Texas? Because rich white guys with choices are the exception, not the rule.
I believe the military does, and should, spend most of their time recruiting poor kids. It is the easiest, fastest, and sureist return on their time and money.