Why ever move away from the old English sox logo? It's a bonafide classic.
This doesn't appear to be real though. The obvious thing, of course, is the fact they keep referring to the "logo" but in reality it's a typeface or a word mark...
Add to that this is posted by a draft pick and not reported by any Chicago media.
I don't hate the typeface as a backup for the old English sox logo, but not permanent.