Every single White Sox Twitter account has been posting pix of little anime cartoon girls shedding a tear over Tim Elko not being on the White Sox for a month, now. Every podcast has been swooning over his AAA stats. Promoting Elko would get some fan coverage on social media and the podcasts, and cause as much excitement as could be fostered during a 110 loss season.
Nobody is predicting an MVP season once he gets here. Back in the days before sports talk radio, Joe Wallis or Scot Thompson would generate excitement among the Cubs' fanbase, just from their minor league cache.