Those companies make their money being an ISP.
There really is no cutting the cord. You are not buying TV but still pay to stream.
I remember as a kid coming home from school and seeing the end of a Cubs game. It wasn't about whether they were good or bad but an identity with a youngster. That was how they built a fanbase.
Now everyone has to pay to watch baseball. It's the least popular of the big 3.
Soon the NFL will go in that direction.
Eventually no one will care except for that gamblers.