Claudellsleptheretoo Posted May 4, 2023 Share Posted May 4, 2023 Hi guys I live in southern cal and see A LOT of White Sox gear being worn, mostly hats but also shirts, jerseys, etc, maybe even more than the local teams. Don’t know if they’re actually fans or just like the look. Does anyone know where we rank as far as merchandise revenue among MLB teams? How much of a cut of that does the team (ie Reinsdorf) get? Quote Link to comment Share on other sites More sharing options...
Quin Posted May 4, 2023 Share Posted May 4, 2023 47 minutes ago, Claudellsleptheretoo said: Hi guys I live in southern cal and see A LOT of White Sox gear being worn, mostly hats but also shirts, jerseys, etc, maybe even more than the local teams. Don’t know if they’re actually fans or just like the look. Does anyone know where we rank as far as merchandise revenue among MLB teams? How much of a cut of that does the team (ie Reinsdorf) get? As someone that lives in Brooklyn and sees as much Sox gear as I do the Mets, it's because the Sox brand is closely tied to hip hop due to Eazy-E rocking the hat in the '90s and Chance the Rapper more recently. I think Chance changed it after the Sox declined to make him a paid ambassador, which sucks because his custom hats with the team were gorgeous. 3 Quote Link to comment Share on other sites More sharing options...
DoUEvenShift Posted May 5, 2023 Share Posted May 5, 2023 3 hours ago, Quin said: As someone that lives in Brooklyn and sees as much Sox gear as I do the Mets, it's because the Sox brand is closely tied to hip hop due to Eazy-E rocking the hat in the '90s and Chance the Rapper more recently. What, it's due to hip hop? Damn all this time I thought it was because Ben Shapiro is a fan. /sarcasm Or maybe it's cause of Leo! Jokes aside here's a cool article going over the history of the Sox hat and hip-hop. https://blogs.fangraphs.com/the-white-sox-cap-and-hip-hop-culture/ Quote Link to comment Share on other sites More sharing options...
DoUEvenShift Posted May 5, 2023 Share Posted May 5, 2023 4 hours ago, Claudellsleptheretoo said: Does anyone know where we rank as far as merchandise revenue among MLB teams? https://boardroom.tv/yankees-dodgers-lids-mlb-sales/ Looks like last year (at least for hats) the Sox ranked 3rd. Quote Link to comment Share on other sites More sharing options...
FloydBannister1983 Posted May 5, 2023 Share Posted May 5, 2023 3 hours ago, Quin said: As someone that lives in Brooklyn and sees as much Sox gear as I do the Mets, it's because the Sox brand is closely tied to hip hop due to Eazy-E rocking the hat in the '90s and Chance the Rapper more recently. I think Chance changed it after the Sox declined to make him a paid ambassador, which sucks because his custom hats with the team were gorgeous. Best rap line ever: “Got my Chrome to the side of his White Sox hat.” 1 Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 5 hours ago, Claudellsleptheretoo said: Hi guys I live in southern cal and see A LOT of White Sox gear being worn, mostly hats but also shirts, jerseys, etc, maybe even more than the local teams. Don’t know if they’re actually fans or just like the look. Does anyone know where we rank as far as merchandise revenue among MLB teams? How much of a cut of that does the team (ie Reinsdorf) get? If it’s southern california, it’s gang related 1 Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 (edited) 7 minutes ago, FourEyesShottenhoffer said: If it’s southern california, it’s gang related You might want to watch this: Sox are at 7:00. Edited May 5, 2023 by FourEyesShottenhoffer Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 (edited) Re: Eazy E’s gang affiliation Edited May 5, 2023 by FourEyesShottenhoffer Quote Link to comment Share on other sites More sharing options...
Buehrle>Wood Posted May 5, 2023 Share Posted May 5, 2023 The white sox hat has expanded well past gangs and rap, even if they made it popular. It's the 2nd most iconic hat in baseball aside from NYY 1 Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 11 minutes ago, Buehrle>Wood said: The white sox hat has expanded well past gangs and rap, even if they made it popular. It's the 2nd most iconic hat in baseball aside from NYY True but the question was specific to SoCal. There are about 150,000 gang members in LA County Quote Link to comment Share on other sites More sharing options...
chitownsportsfan Posted May 5, 2023 Share Posted May 5, 2023 Quote Link to comment Share on other sites More sharing options...
Quin Posted May 5, 2023 Share Posted May 5, 2023 2 hours ago, FourEyesShottenhoffer said: You might want to watch this: Sox are at 7:00. For anyone who doesn't want to waste a click, the SPORTS HATS YOU SHOULD NEVER WEAR IN LOS ANGELES includes THE LOS ANGELES DODGERS Houston Dodgers (while valid, not for this dude's reasoning) Seattle Mariners Texas Rangers Oakland A's (R.I.P) LOS ANGELES ANGELS of Anaheim New York Yankees (quite possibly the most popular hat in the world) Kansas City Royals Philadelphia Phillies Chicago White Sox Chicago Bulls (Jerry appreciates his teams together) Milwaukee Brewers Minnesota Twins (previous cap) Florida Marlins (specifically not Miami) UNC Boston Red Sox San Francisco Giants St. Louis Cardinals Michigan Wolverines Pittsburgh Pirates 1 1 Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 Yeah I’m sure tons of people wearing twins hats in LA for no reason. how many sox hats do you see in san diego or imperial counties? Not many Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 (edited) I was just using that particular video as it documents the hats worn by various LA gangs since the OP in socal doesn’t seem to know why people where certain hats. Wasn’t really advocating the video’s position not to wear a hat, but if you’re living in gangland I would think it kind of vital to know what you are dealing with Edited May 5, 2023 by FourEyesShottenhoffer Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 Do you see a lot of people in chicago wearing dodgers or fortyniners hats and think, oh they just like the design? Quote Link to comment Share on other sites More sharing options...
hi8is Posted May 5, 2023 Share Posted May 5, 2023 80% fashion 20% fans Don’t listen to the other garbage. 2 Quote Link to comment Share on other sites More sharing options...
Buehrle>Wood Posted May 5, 2023 Share Posted May 5, 2023 3 hours ago, FourEyesShottenhoffer said: True but the question was specific to SoCal. There are about 150,000 gang members in LA County I saw a bunch of hats when I was in Barcelona last summer. Don't think they were gang members. Even gave one guy a Go Sox, and he had no idea what I was talking about. 1 Quote Link to comment Share on other sites More sharing options...
Pale Sox Posted May 5, 2023 Share Posted May 5, 2023 (edited) 6 hours ago, chitownsportsfan said: I always found this funny in the movie bc they had Eazy wearing this hat in the 80’s before it ever came out. In the song “La La Land” by The Game he goes through mlb hats and what gang they’re affiliated with. No White Sox mentioned. I seem to remember an interview with Ice Cube how he mentioned the Sox hat was popular bc it was gang neutral and could be worn anywhere. Edited May 5, 2023 by Pale Sox Quote Link to comment Share on other sites More sharing options...
T R U Posted May 5, 2023 Share Posted May 5, 2023 38 minutes ago, Pale Sox said: I always found this funny in the movie bc they had Eazy wearing this hat in the 80’s before it ever came out. In the song “La La Land” by The Game he goes through mlb hats and what gang they’re affiliated with. No White Sox mentioned. I seem to remember an interview with Ice Cube how he mentioned the Sox hat was popular bc it was gang neutral and could be worn anywhere. It’s black and white, no other mlb hat like it 1 Quote Link to comment Share on other sites More sharing options...
joejoesox Posted May 5, 2023 Share Posted May 5, 2023 14 hours ago, Quin said: As someone that lives in Brooklyn and sees as much Sox gear as I do the Mets, it's because the Sox brand is closely tied to hip hop due to Eazy-E rocking the hat in the '90s and Chance the Rapper more recently. I think Chance changed it after the Sox declined to make him a paid ambassador, which sucks because his custom hats with the team were gorgeous. Here's mine, it's my current fav. matches my international flight Japan Jordan 12s 1 Quote Link to comment Share on other sites More sharing options...
bmags Posted May 5, 2023 Share Posted May 5, 2023 I saw an interesting TikTok today on how the mlb store is incredibly popular in S Korea and China thanks to some smart brand partnerships. The store looks completely different, kinda wild. I keep getting impressed by how dumb manfred is vs how smart some mlb strategies are. But mainly it’s probably hard to go wrong with a legacy sport nowadays. Quote Link to comment Share on other sites More sharing options...
Pale Sox Posted May 5, 2023 Share Posted May 5, 2023 I remember being in Austria in 2008 and they had Yankees, Dodgers, and White Sox stuff. No other teams. although I mentioned it to a local guy who didn’t know they were baseball teams, just thought they were clothing brand logos. 1 Quote Link to comment Share on other sites More sharing options...
35thstreetswarm Posted May 5, 2023 Share Posted May 5, 2023 I once wore a hat in California and it killed me instantly. Also, I once wore an earring in my right ear and it made me gay 1 3 Quote Link to comment Share on other sites More sharing options...
MiddleCoastBias Posted May 5, 2023 Share Posted May 5, 2023 While we're on the topic of Sox gear, anyone notice how expensive baseball merchandise is getting? (blah blah inflation, I get it) I buy a lot of 47 Brand hats for all sorts of teams but I particularly look for any of their new hats with old Sox logos. They have a non-fitted hat for $50! And other regular hats are $40. Feels like a few years ago they were only $25. /old man rant of a 30-something Quote Link to comment Share on other sites More sharing options...
4uckOffCommieScum Posted May 5, 2023 Share Posted May 5, 2023 8 hours ago, Buehrle>Wood said: I saw a bunch of hats when I was in Barcelona last summer. Don't think they were gang members. Even gave one guy a Go Sox, and he had no idea what I was talking about. What’s that have to do with LA county? Quote Link to comment Share on other sites More sharing options...
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