This is a slogan brought on almost entirely because of Tim Anderson's bat flip and the teams rejection of unwritten rules and generally making baseball a more fun event for fans to attract more of them.
Right? Or does it mean something else completely? If not, Sox marketing department must be furious with TLR.
I'd like to discuss the slogan now and what it means to you, as well as what you think it means to the Sox players, marketing department, upper management, and... TLR.