First installment for season tickets is due next week. I'm sure the Sox don't mind the chatter. But they need to do something. Attendance has declined from the previous season 11 out of the past 12 years. The only exception was when they significantly slashed ticket prices and tried to win, and it was a minimal increase. Last summer, Forbes had an article about local TV ratings. The Sox were 29th in the league, and lowest among teams based in the US. I really think a guy like Lucas Giolito, one of their higher profiled players, could walk down Michigan Ave wearing a White Sox hat on Black Friday, and not be bothered in the least. You can say everyone will come back when they win, but they had a few good seasons in there where they didn't come back, and more left. And it's now been over a decade of this.
Whether it will lead to something as radical as this, I doubt. But they have to kick it up a notch.