https://www.forbes.com/sites/briangoff/2019/12/16/long-term-viewership-trends-show-warnings-for-nfl-nba-and-other-major-sports/#1fe4cbd0584f
Thought this was an interesting article...a lot of stories coming out in the last few days (after Astros/Cora-Gate) have been speaking about the threat to the sport, about baseball increasingly becoming a regional and not national one (in this area, the NFL and NBA have the advantage), about how the NFL and college football product (NCAA basketball is terribly watered down this year) dominate the landscape.
Some of it's clearly about marketing, the pace of the game, the average age of 57 for a fan that ranks baseball as his favorite sport, etc.
Of course, on the other hand, baseball still ranks ahead of the NBA in terms of revenue and is about even in terms of franchise values. That's still a monumental change from the 1970's and 80's, before the age of Bird/Magic/Jordan.
The NBA has the China market and much of the globe....MLB dominates in Latin America/Mexico and the Pacific Rim (Japan/S.Korea/Taiwan). India is a world all of its own.
In terms of football, parents are increasingly becoming concerned about football injuries, which we've been talking for at least the last 5-10 years about CTE and concussions...so it's hard to imagine the NFL ever getting MORE popular from here on out, especially with the end of the Brady/Belichick Era. What happens in the NBA once LeBron retires and the Golden State Warriors dynasty is dissolved? Well, it's already resulting in NBA viewership being down (along with Zion Williamson being out.)
The article also talks about NASCAR's ebbs and flows, you can certainly say the same for golf for much of the last decade with Tiger Woods out of contention for the majority of that time.
Baseball, despite national/local media talking about its demise, is still thriving...all things considered. It just won't be the 1950's and 60's version where kids all skipped school to watch games during the daytime, listened to the radio wherever they were or found the nearest black & white television in a department store window to watch.
It's also pretty clear the Cubs and White Sox were at least five years too late to really take advantage of the most profitable broadcast rights deals...although sports will always be viable when compared to the rising production costs and billions invested by Netflix, Apple, Disney, Hulu, HBO, CBS All Access and Peacock for movies and series development.
Lots of different ways to take the conversation.
Just thought it was an interesting topic, and it certainly will be back in the news with Marquee Network having to announce their fee structure in February and comparing Cubs/White Sox ratings and broadcast production values.