Why does the fanbase not attend games though?
When the Philadelphia Phillies opened their new ballpark, their attendance jumped, but they won high 80s numbers of games the next 3 years. Then, they went on a streak of 5 straight playoff appearances, which basically sold out their stadium every day for years. Their payroll reached the 2nd highest in baseball.
Then, they had to rebuild, They dropped to a low of 63 wins, and attendance literally dropped in half. Their payroll dropped to a low below $85 million for a couple years.
Then, they signed Bryce Harper as their team improved to .500, and attendance per game shot up by 7000 fans per game, while their record was basically unchanged.
Then last year, they spent money again, had a much higher payroll than the White Sox, and made a world series run.
What's different from the White Sox? the 5 straight playoff appearances, the willingness to sign a Bryce Harper and immediately get rewarded by ticket sales, and the willingness to go the Dombrowski route to winning that involves understanding some of their signings won't work but if they produce a playoff run - $$$$ Profit.
Is there some reason the White Sox cannot do this? Is their market dramatically smaller than that of the Phillies?