The big problem is the White Sox year by year are becoming less and less relevant in the Chicago Metropolitan area and their share of the market is becoming less and less. Places like NW Indiana and SW Michigan were once home to many White Sox fans but are now Cubs country. The Sox have never been popular in Illinois south of Chicago as that is Cubs and Cardinal country. We will in our lifetimes never see the Sox as popular as the Cubs, the only hope is new ownership along with a new stadium at the 78 property which will help with out of towners and the local casual fan who won’t travel to 35th and Shields but would make the trip to the South Loop to catch a Sox game. All my acquaintances that I’ve known in my years in Florida and have visited Chicago never took in a game at the new park but of course saw a Cubs game at Wrigley, a few old timers did visit old Comiskey in the 1950s and 60s.
I’m old enough to remember when Chicago had 2 NFL teams, in fact I went to the second to last Cardinal game in 1959. I remember the NBA Packers/Zephyrs who lasted 2 years in Chicago and moved to Baltimore and are now the Washington Wizards, went to a few of their games when they played at the Amphitheater. This notion that MLB will never let the White Sox leave Chicago is a bunch of baloney, money talks, bull s%*# walks. Don’t ever forget that MLB let the Dodgers and Giants leave New York City after the 1957 season, who would have predicted that. The next couple of years on and off the field will tell a lot about the future of the Sox in Chicago, keep your fingers crossed.