When Schiffrin decided he was going to represent the “South Side” with his calls, and put all the “haters” on blast, that’s fine, but now that’s your brand and who he is. Two days later, he badly mis-pronounced the name of Bill Veeck on the broadcast. It wasn’t a flub, he read the name on the paper and thought it pronounced “Veek”
If he didn’t make the haters comment, the Veeck mistake isn’t even mentioned. But when you want to puff out your chest and speak for the “South Side” then you better be genuine. Maybe brushing up on Sox history would be a good start.