Signing either player will be a huge step towards legitimizing our rebuild to the public. I agree with your chicken/egg scenario, especially when it comes to fan perception. I know must on these forums, the die-hard Sox fans, know Machado or Harper alone isn’t going to be that missing piece to a World Series. What it does most importantly is create buzz, increase revenue (whether through ticket sales or merchandise) and get the casual fans excited for the future. There WILL be more fans in seats. Is it unreasonable to expect a minimum, 10-15 game turnaround in the standings? And that will be considered a success! It can be spun as improvement, a step towards building a consistent playoff contender.
We no longer can say, “can’t spend a dollar when you have 50 cents” because at this moment, we have the capability of signing either player. I compare this point in time to the rebuild before it began. Some were afraid the fans would further abandon the team, or that management would screw everything up and further delay our return to the playoffs. It was almost this complacency of, well - we haven’t done it before, so that means we probably won’t do it. No, we haven’t broken the piggy bank open in quite awhile; but maybe now we should. Of course the signing could fail and either player could be ineffective/injured; thus financially crippling us. But it’s worth trying to improve the team through means previously untouched, much like the rebuild. We have the resources to get it done, and in this division, an unexpected year from a few players may be enough to atleast have September baseball mean something again