I did a detailed history of SportsVision and am writing the chapter on it for Dr. Fletcher's next book. Just FYI, the Sox actually offered Harry more money to stay with the team for the 1982 season than the Cubs did, but Harry wanted no part of Sportsvision nor the owners.
Committing "Harry Caray"
But one more problem developed because of the SportsVision idea which had long term negative effects towards the Sox. That involved popular announcer Harry Caray. Caray had been with the Sox since 1971 and had developed a tremendous following. In many desolate years Caray was the only reason to pay any attention to the Sox. His style was aggressive, he wasn’t afraid to pan the players or for that matter rip the owners. Caray wasn’t a saint by any means, he had a tremendous ego himself and could be spiteful towards those he didn’t care for, like fellow announcer and former Sox catcher J.C. Martin, whom Caray felt had no business being in a television booth, but to Sox fans he was the best asset the team had.
When Einhorn and his partner Jerry Reinsdorf took over the Sox, Caray became intolerable to them. Einhorn is quoted in Logan’s book as saying, "we were a freak show. The fans thought Harry and Jimmy (Piersall) were the stars. Things were insane."
Caray for his part, kept his personal feelings about the new owners and his relationship with them to himself, until the ties were severed between them. Afterwards he made no bones about how he felt, saying in his autobiography that Sox fans would ask him why he left and why he went to the Cubs. Caray said he loved Sox fans and loved Comiskey Park but he couldn’t stand the owners, going so far as to call them an unflattering name in the book and saying they knew nothing about running a team.
Despite the strained relationship the Sox would have brought Caray back for the 1982 season when he decided to leave and signed a deal with the Cubs. According to producer Noel Gimble, quoting Steve Stone, in his documentary on Caray’s career called, “Hello Again Everybody” the Sox actually offered to pay Caray more money than he signed on to do the Cubs for.
In Logan’s book, Caray had this to say, "They wanted to sign me again, but with SportsVision, the White Sox are the best kept secret in Chicago. If their games were on free TV, they’d own the town now and be a byword across the nation." (Author’s Note: because of now "Superstation WGN") I gave them some good advice at that contract meeting. I told them, “you guys came in as owners with a positive image and became villains by taking Jimmy (Piersall) out of the broadcast booth. Why don’t you get back in the fans’ good graces by putting us back together on the TV team" Caray continued with Reinsdorf’s reply. "Jerry answered, ‘Harry, I’ll be up in heaven looking down before Piersall broadcasts another one of our games,’ and Einhorn said, ‘with you or without you, the White Sox are going into SportsVision and away from free TV. "
Logan’s book quotes Caray as saying "that’s when I made up my mind to leave. They were talking about maybe reaching 50,000 homes on pay TV instead of the 22 million people who watch the Cubs on WGN."
The final word in the Caray / Sox owner’s feud came on the night of September 17, 1983. After the Sox clinched the Western Division Championship and before a national audience, since WGN received permission to take the SportsVision feed of the 9th inning and post-game interviews, Reinsdorf issued a final blast. During an interview with "Hawk" Harrelson, Reinsdorf said, “wherever you’re at, Harry and Jimmy, eat your hearts out. I hope people realize what scum you are.”
Harrelson was momentarily speechless.
Like him or not, letting Caray leave turned out to be a huge mistake. Caray became the “Pied Piper” of the North Side and came into the situation just about the time the Wrigleyville neighborhood became trendy with young, upscale individuals who decided going to see the Cubs was the thing to do. The Cubs made the playoffs in 1984 and with their games being shown coast to coast on WGN, fans everywhere who didn’t owe an allegiance to a particular team, seemed to become Cub fans.
The Cubs would ride this wave to become the dominant team in Chicago despite many lousy years on the playing field. They would win the important public relations battle for the hearts and minds of neutral Chicagoans. With fans flocking to see the "shrine" (i.e. Wrigley Field) it didn’t matter if the Cubs won or lost, they were making money hand over foot.